Strategy & Concept Modelling

Know if it works before you build it

Market modelling, feasibility, the commercial case. We pull the idea apart — technically and financially — before you've spent anything, so the decision rests on evidence rather than optimism and a good-looking spreadsheet.

FeasibilityTCO modellingMarket analysisInvestment case
Weeks
to a board-ready business case
Day-ahead
price-driven dispatch modelling
TCO
whole-life cost, not sticker price

The most expensive mistakes happen on the whiteboard

By the time a project gets built, every expensive decision has already been made — usually on a whiteboard, months earlier, by someone feeling optimistic. This is the stage where we get to interrogate those decisions while they're still cheap to change: size the real opportunity, lean on the assumptions until something gives, and find the cases that quietly don't pay before anyone wires money anywhere.

“A feasibility study is only useful if it's allowed to say "not yet". The value is in an honest answer, not a hopeful one.”

From brief to working outcome

01

Frame

Define the decision, the constraints and what "good" looks like in commercial terms.

02

Model

Build the technical and financial model: duty cycles, market prices, capacity, whole-life cost.

03

Stress-test

Run the scenarios and sensitivities. Find where the case breaks and what it depends on.

04

Quantify

Put numbers on the opportunity and the risk — TCO, ROI, payback, the triggers that change the answer.

05

Recommend

A clear, defensible go / no-go with the evidence behind it — board-ready.

Full-spectrum capabilities

Feasibility & TCO

  • Total cost of ownership modelling
  • Duty-cycle and route analysis
  • Payback and ROI analysis
  • Whole-life vs sticker-price comparison

Energy market modelling

  • Day-ahead price arbitrage modelling
  • Capacity and revenue stacking
  • Tariff and Time-of-Use optimisation
  • Scenario and sensitivity analysis

Commercial strategy

  • Business model development
  • PPA and contract structuring
  • Go / no-go investment cases
  • Shared-savings and financing models

Concept validation

  • Technical feasibility assessment
  • Grid connection and capacity checks
  • Persona and demand modelling
  • Risk identification and triggers

Where we've done this for real

Modelling that actually changed a decision — not a deck that got admired once and filed in a drawer.

EV fleets · Germany

EV fleet feasibility & ROI modelling

Candidate vehicles tested against real duty cycles, depot charging, grid capacity and whole-life TCO — so the electrification decision rested on evidence.

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Biogas · Germany

Turning biogas into bigger profits

A linear-programming model produced a defensible business case within weeks — the case the client took to its board before any capital was committed.

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EV charging · USA

Optimising EV charging tariffs

Resident charging personas and Time-of-Use modelling sized infrastructure and tariffs for profitability — no over-build, no penalties.

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R&D

Wavelet-based dispatch for mixed fleets

A research prototype that models how to dispatch a 72-generator fleet by timescale — within 2.3% of optimal, orders of magnitude faster.

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Frequently asked questions

Can the model tell us not to proceed?

Yes — and sometimes it should. A feasibility study earns its keep precisely when it can say "not yet", and tell you the triggers (energy prices, vehicle costs, route mix) that would turn a marginal case into a strong one.

Do you model with real operating data or vendor specifications?

Real operating data wherever it exists. Datasheet and best-case figures rarely survive contact with a live site, so we build the model around your measured demand, load profiles and constraints — and only fall back to manufacturer specs where no measured data is available, flagged clearly so the business case reflects how the asset will actually be used.

How quickly can you produce a business case?

For well-scoped problems, a defensible, board-ready business case in a matter of weeks. We lead with the model so you can see the upside — and the risk — before committing capital.

Do you model the energy market, not just the asset?

Yes. Day-ahead prices, Time-of-Use tariffs, capacity value and revenue stacking are usually where the economics live, so they're built into the model alongside the asset's physical limits.

Get started

Find out if it pays before you build it

Bring us the concept. We'll model the technical and commercial case and tell you what we honestly think — including, now and then, "not this, and not yet".

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